We have come a long way, but it's still a bit of the wild west with credible information and information that is specifically geared to the challenges designers face. Thank you to the work of individuals like Marie for creating a resource of information that is truly applicable to designers and the fiber industry.
In the book Design it, promote it, sell it, Marie Segares, takes you step-by-step through the process of promoting and selling your designs. She starts out with a crash course in marketing to give you a bit of foundation, touching on important topics such as targeting your pattern towards a specific segment of your audience (I know that might sound like a lot, but Marie does a great job in breaking it down), branding, pricing, and so much more. So, even if you are a beginner to marketing, she got you covered!
Then Marie takes you into what I like to think of as the meat of the book, hitting on topics we all are anxious to master -
How to promote your patterns online.What I love about this book is that Marie touches on the major online avenues for marketing and promotion like, Instagram, Facebook, Ravelry, etc. But she doesn't just gloss over them or just give you high-level tactics. Rather, Marie deep dives into each platform so you can understand how to use one or more to create a plan.
Marie also includes at the end of the book some checklists and worksheets so that you can take that first step to make the book work for you. If you are a designer ready to take that next step to promote and sell your work, check out Design it, Promote it, Sell it here and learn more about Marie
Thank you, Marie, for reaching out for the opportunity to review Design it, Promote it, Sell it and to share it with fellow designers!
Until next time... Stitch on!